Have you ever dreamt of having your very own YouTube channel with millions of subscribers? Well, it may seem like a far-off dream, but it is possible to achieve success on YouTube even with zero experience.
Undoubtedly, anyone can easily create a YouTube channel. However, real struggle pops up when it comes to growing your channel. You might wonder if you need hundreds or thousands of dollars to go big on YouTube.
Fortunately— that’s not the case!
With the right tactics and purpose— you can still grow your YouTube Channel. In this blog post, we will explore top strategies and techniques that will help you go big on YouTube. Just remember that success takes time and effort – so don’t give up!
Let’s take a look at what’ll cover ahead:
- Basic 5 Steps to Consider When Starting your YouTube Channel
- Strategies that You Must Follow to Grow your YouTube Channel
- Top Popular 6 YouTubers that Will Inspire You
- How Deskera Can Assist You?
Let’s Explore!
Basic 5 Steps to Consider When Starting your YouTube Channel
It is possible to be successful on YouTube. You don't need millions of views or subscribers to make a living from YouTube. All you need is the right technique and strategy to go big on YouTube.
Following we have listed some basic steps that you must take when starting your YouTube Channel and going big on YouTube. Let’s learn:
1. Find your Niche
Although, it’s clear that you may come across a broad range of niches and it becomes challenging in a way to choose the right one for your channel. Therefore, you must explore the type of niche that fits your interests and the objective of your YouTube channel.
But how you can do that?
So, the first thing you need to research is what exact types of videos people are watching. Although, there's a market for every type of content on YouTube. Whether you're into technology, gaming, cooking, or fashion, there's someone out there who wants to watch these videos.
The key is finding that audience and giving them what they want!
Once, you have obtained a list of niches that fits your interest and popularity. The next step is to go deeper into the subgenres.
For example: Suppose you are interested in general technology videos— and it’s quite obvious that they are the most popular niche as well.
If you are starting out to provide tech reviews on your channel. You can start with reviewing headphones, speakers, or earbuds. It simply means that you can— find a niche within a broad niche.
Further, you must explore other tech YouTubers and pick up the reviews of those tech products, which they might be overlooking and you can easily cover.
2. Experiment with your Niche
No matter what field you are in— an experiment is always necessary. The same goes for the YouTube channel niche as well. Moreover, it will help you to test out those elements that will help you to know what works and what doesn’t work.
Don't be scared to experiment with your niche and make a lot of videos to see what works. In fact, making dozens of videos in your first few months on YouTube is recommended.
3. Research your Competitor
Identifying a niche is more difficult than picking a hobby to pursue. What if there are millions of other creators that share your interest and already have millions of subscribers? As a result, breaking through as a fresh creative is more difficult.
Now you must make a difficult choice. Do you choose a niche with less competition or do you fight your way through the digital crowd?
We're not implying that the first alternative isn't viable. However, if you take the road less traveled, i.e., where there is less competition, it is easier to grow on YouTube.
A small creator should never attempt to battle (at least not directly) with a 1-million-subscriber big influencer. A better alternative is to focus your content on areas where your competitors haven't gone yet.
What is the takeaway? If you have a unique concept, act quickly before another creator comes up with an identical idea.
The finest YouTube channel niches aren't the most popular; they're the ones that no one has heard of yet.
4. Select a Niche that offers More Content
Choosing a perfect niche that fits your interest and passion is quite crucial. Moreover, the majority of your YouTube videos will revolve around that core. Also, it is not just about interest that have to research but also the content with lots and lots of content.
Undoubtedly, picking up a good niche that will allow you to make a lot of videos. Moreover, nothing is more frustrating and challenging than running out of ideas in the first three months of a project. Therefore, it is quite important to select a niche that offers valuable and high content material.
5. Pick a Niche that Meets your Interests and Passion
As previously mentioned, picking up niche that matches your interest and passion is so crucial aspect when starting out with YouTube channel. Further, there are few aspects that you must ask yourself before picking up the niche.
Is your specialty motivating you to get up early, film videos, and be enthusiastic about the process? Building a YouTube channel takes time, therefore your desire must originate from you alone.
Make sure you're on YouTube for the proper reasons, which should include a mix of passion, community-building, and, yes, financial independence.
Remember that randomly picking up niche just for the sake of YouTube channel will always backfire. Therefore, keep in mind that you must be diligent and inspired when it comes to starting your YouTube channel.
Strategies that You Must Follow to Grow your YouTube Channel
It is difficult to stay ahead from your competitors without having a clear strategy and tactics. If you want to make it to the top of the list of popular YouTubers, you must follow some techniques that will help you to grow and boost your YouTube channel as well as your audiences.
Following are some critical methods that you must implement in order to expand or grow your YouTube channel. Let's discuss it:
Keyword Research
To be successful on YouTube, you must first lay a solid foundation. For that, you must start with video keyword research. So, what exactly does that mean?
Video Keyword Research: The practice of video keyword research includes looking up words and phrases that visitors use to search for video material on the internet. The bulk of video keyword research emphasizes YouTube searches because it is the most popular video website.
In fact, picking the appropriate keyword can greatly impact your video's performance. Let’s check how you can pick out the right keywords for your YouTube videos:
Generate a list of Seed Keywords
A seed keyword is a one- or two-word keyword with a short-tail. Seed keywords, like other short-tail keywords, have significant monthly search volumes and fierce competition.
Seed keywords are intended to grow other phrases for which your website might be optimized.
After you've identified a few suitable seed keywords for your website, you may create long-tail keywords by merging a few relevant seed keywords with modifiers.
Check this example:
If you are in the marketing sector. Then, your seed keyword might be "marketing ads." If a marketing agency focuses on advertising things or services on its website, for example, add modifiers to this seed term to create additional long-tail keywords like " marketing ads strategy" or "top website marketing techniques."
Insert your Seed Keywords in the YouTube Search
In this step, you have to expand your seed keywords into long-tail keywords. Though it may sound complicated to you— in reality, it isn’t!
All you need to do is to insert your seed keywords into the YouTube search bar. Now, this part words exactly like how Google works. It provides popular topics or searches that the majority of people are looking for.
As you can see in this above image, you can obtain a list of long-tailed keywords for your reference. Furthermore, if you want to make this process fast you can make use of KeywordTool.io.
This program will spew out hundreds of phrases from YouTube Suggest when you input a seed keyword. As a result, you must have a collection of long-tail keywords at this time.
Seek for low-competition keywords
In this section you should concentrate is on keywords with low competition and a high volume of searches. Make sure that you optimize your videos on these two above-mentioned factors.
To help you ease this challenging work, you can make use of chrome extensions called VidIQ and TubeBuddy. This tool displays keyword statistics immediately in the search engine results. And, it will eventually help you to stay ahead in this online competitive field.
Pay Attention to Watch Time
Undoubtedly, the primary purpose of YouTube is to keep the masses on the platform.
As it is clear that the more time users spend on YouTube watching videos, the more profit they receive from advertisements.
And here is where the Watch Time factor in YouTube's algorithm comes into play.
Here's an easy way to explain it:
Watch Time: It's the total length of time people have spent viewing your YouTube video. Watch Time is a key aspect of YouTube's search and discovery algorithm.
It's also worth mentioning that Watch Time and Audience Retention are not the same things.
The term "audience retention" refers to how much video viewers watch.
The next question that arises is — how you can make such videos that let people stay and watch them. Check the following points:
- Generate your YouTube videos in advance
Planning your videos, whether they're vlogs or tech lessons, can help them function better on YouTube. However, to be clear, the amount of planning you undertake prior to shooting is entirely up to you.
Before pressing the "record" button, some YouTubers have a rough concept of what they want to say. Others write every single word on a piece of paper.
You can generate a list of topics or niches that you need to cover around any subject. It will help you to avoid overlooking any subject that could be significant or crucial for your subject in general.
Keep in mind that the first 15 seconds of your YouTube video are the most crucial key point. It can either keep your audience till the end or it will let them bounce off from your video in those crucial seconds.
So, make sure that you keep the hooking point in the starting phase of your video. Also, it will help to build engagement and makes your videos crispy and interesting for your audience.
Furthermore, it's no surprise that YouTube users have a short attention span. That's why you want your content to transition smoothly from one point to the next.
An unstructured video will be full of "umms" and "aahhs," which will ruin the flow and momentum of your video unless you're a natural.
As you design your video, consider how quickly you'll transition from one topic to the next. In most cases, the faster the better.
If you're doing a vlog about your daughter's trip to Disneyland, for example, you'll want to make sure your video isn't cluttered with needless facts or experiences.
- Generate Long Videos
If you want more views and search results for your videos, you must first and foremost generate excellent content.
It will be a lot easier to get more views for your YouTube videos if you can achieve that.
Visit InVideo to see all of the many solutions they have for folks who want to create stunning videos quickly and easily.
To use their tool, you don't need any prior knowledge as a video editor. It's simple to use and should be in every marketer's toolkit.
Moreover, if your video material is fantastic, people will share it on social media, so your viewers will end up doing a lot of the advertising work for you.
It is precisely what you should be doing to develop amazing content because the audience doesn’t know your company or your target audience.
Although, it is crystal clear that great content is frequently stuff that offers amazing value.
When you're trying to generate outstanding content to acquire more YouTube views, it's critical that you don't get wrapped up in the wrong things.
People are frequently concerned about the length of material and the quality of the production.
To some extent, the length of the content does matter. But, if it's a 1-hour video, are you really going to quit viewing it?
You might have even done it for a webinar, which is comparable in some ways.
Remember that longer videos tend to perform better than shorter videos.
- Straight to the Point
As previously mentioned that users have a short span of attention. And, when it comes to watching videos— you must consider some important factors into this.
Avoid using any fluffs or random information, especially during the starting point of your YouTube video.
Remember that your YouTube videos starting point is the most crucial factor that determines your success. Try to come straight to the point but in a structured manner.
Avoid jumping from one point to another too fast—this is where you need a clear structure to keep your audience hooked to your videos.
- Spice up your videos with pattern interrupts
Any visual shift that ignites and re-focuses a viewer's attention is referred to as a video pattern interruption.
If you're a content provider of any kind, you don't want to lose your audience's attention. The main goal of a pattern interruption is to draw the viewer's spotlight back to you and the material in your YouTube videos.
For your audience, a video pattern interrupt is essential because it helps them to focus on you and your video. Pattern interruptions are simple to implement, easy to use, and absolutely free!
Pattern interrupt can be used for a variety of reasons. Here are a few of them:
- Helps the audience to stay engaged with your YouTube videos
- Make sure that your audience or viewers are excited about your videos.
- Make your YouTube videos interesting and crisp to help to eliminate their boredom and they enjoy your videos.
Optimization is Must
When it comes to digital marketing or anything else that wants to stand out, you must understand the value of SEO. From publishing content to curating YouTube videos— SEO is required everywhere.
Therefore, it is important to learn and understand how you can optimize your YouTube videos. Let’s learn:
- Optimize your video title keywords
Among the various approaches, optimization is the most important component in Google's video ranking.
The YouTube ranking mechanism is dependent on a number of factors. This criterion can influence how successfully YouTube users optimize material.
Moreover, including a keyword in your title DOES assist (a little). As a result, it is strongly recommended for you to do so.
Including a transcript with your video can not only benefit the user but can also improve your Google relevance. A transcript allows a video to be found using a variety of keywords rather than just the title.
Moreover, this improves the video's overall ranking on YouTube, making it more useful. This ranking is also aided by including relevant goal keywords in a video's description and tags.
The ranking of a video is also influenced by user involvement. When a video or a channel has a large number of views or subscribers, YouTube values that material more appropriately. The number of individuals that connect with a video through likes or comments can also be used to evaluate engagement.
The majority of the time, users will find a video because it is relevant to their search. The most effective way to increase viewership is to create a video that interests the user, whether educationally or emotionally.
Finally, a conspicuous Call to Action should be included. Motivate viewers to subscribe, watch additional videos, or visit a landing page by directing them there.
You'll enhance your retention rate for your video by encouraging viewers to remain tuned for additional content.
- Focus on Click-through Rate
Unlike Google, YouTube has said that click-through rate is used as a ranking factor.
In reality, when it comes to suggesting videos to consumers, a YouTube research paper states:
To put it another way,
“To evaluate recommendation quality we use a combination of different metrics. The primary metrics we consider include click-through rate (CTR), long CTR (only counting clicks that led to watches of a substantial fraction of the video)…”
– The YouTube video recommendation system, Research Gate
Your video will be advertised on YouTube more if more people see it.
How do you come up with titles for YouTube that viewers want to engage on?
- Optimizing your YouTube Video Tags
Video Tags: YouTube Tags are terms and phrases that you can use in the description of your videos on YouTube. They inform your viewers as well as YouTube about the content of your videos, which might help them rank better in the platform's search results.
YouTube tags are being used to help YouTube comprehend your video's subject area. This allows YouTube to recognize the topic and category of your video and connect it with comparable content, potentially expanding its exposure.
Although the rise of semantic search has reduced the importance of YouTube tags over time, you can still benefit from them.
Following we have listed some tips that you must follow when it comes to YouTube tags:
- The first few tags in your video are significantly weighted by YouTube for ranking material in search results, notably the first tag. As a result, double-check that your initial tag has the exact keyword you wish to target.
- Using broad terms as extra tags aid YouTube in understanding the context of your video. For example, if you're making a video called "How to Play Violin," you'll want to use the wide tag "Violin" to tell YouTube that your video's main subject is the violin.
- Other tags that identify the topics you address in your video can help YouTube comprehend the content of your video. For example, in the same "How to play a violin" video, adding specific tags like "right violin strategy" or "violin practice" will tell YouTube exactly what the video is about.
- Auto-suggest is a function that assists users in finding what they are looking for. YouTube isn't presenting these recommendations at random. There's a purpose these terms were suggested in the first place, so don't be hesitant to go directly to the source for inspiration.
- Keep the majority of your tags between two and three words. YouTube tends to prefer 2-4 word phrases over long-tail keywords and a few wide-match variations.
- Tags have been used to assist the algorithm to determine what your material is all about so that it can display it to those seeking videos that are similar to yours. It can be tough to comprehend what your video is about if you use too many keywords. The best number of tags, according to research, is between 31 and 40.) If they go further than that, their power is weakened.
- If you understand what you want to rank for, take notes from others who are already performing for it. Their keyword tags could be a wonderful place to start for research and ideas.
Make the Best Use of Thumbnails
The small sample images that are used to represent videos on YouTube are known as thumbnails. Their duty is to draw people's attention to the video and persuade them to view it.
A stunning thumbnail can assist you to get thousands of views in a short amount of time. If you choose a lousy one, your video will go unnoticed.
YouTube, fortunately, allows you to personalize your video thumbnails.
Moreover, YouTube will automatically extract three still photos from your video to use as thumbnails when you post it.
Although there is an easy solution, creating personalized YouTube thumbnails is always preferable.
To make the best thumbnails that would work best for your videos, follow the steps below:
- Top and High-Quality Images and Size
Starting with a high-quality photo, usually, one taken from your video is the first step in making attention-getting YouTube thumbnails.
Moreover, utilizing images that are unrelated to the video will most likely disappoint your audience and undermine their trust in you as a content provider.
When creating the image, be sure to follow the YouTube thumbnails guidelines set forth by the platform:
- Minimum width of 640 pixels and a resolution of 1280720 pixels.
- A jpg, gif, or png image format;
- A maximum image size of 2MB is allowed;
- You should strive to use a 16:9 aspect ratio whenever possible.
- Make the use of Psychological Triggers
The use of psychological triggers is the next step in making amazing YouTube thumbnails.
According to PsychologyToday, using photographs with faces, for example, makes them more appealing simply because it has always had a survival value in our lives.
As a survival technique, humans have learned to read faces accurately to identify whether a person is a buddy or a threat. Similarly, having a thumbnail with a face on it aids users in deciding whether or not they want to watch the video.
Viewers could choose to skip the video instead of taking any further action because a preview without a face renders this selection more difficult.
- Showcase Strong Emotions
The presentation of strong emotions is another element of highly clickable YouTube thumbnails that has to do with psychology and psychological triggers.
Many content providers include various components in their thumbnails in addition to their faces to amplify the feeling.
We can see that content producers are creating specific looks and poses that emphasize their feelings about the issue they are talking about in the instances below.
In the case of The Graham Stephan Show, we can observe that there are other aspects that amplify his emotion. The dialog box, the large fonts, and even his reaction of him to it all add to his astonished expression, amplifying his emotion.
- Choosing the Right Font
Give heed to your font styling next on our list of suggestions for developing amazing YouTube thumbnails. To work on your branding, you should ideally employ the same font style every time.
- Choosing the Right Colors
While we're on the subject of psychology and emotional triggers, the next tip for making outstanding YouTube thumbnails is to employ color and its meaning.
As an example, you might use a bold colour like red to show something as energy, or to convey danger, as we see in the example below.
On the other hand, you might wish to use white elements or photographs in your thumbnail if you want to convey honesty and trustworthiness.
- Including Numbers in Thumbnail
Numbers are a wonderful method to get people's attention since they provide a more detailed summary of your material and give it structure, making it easier to understand.
Take a look at the following example. Consider the headline: "45 Modern Fonts" Doesn't it sound intriguing? It represents the specific number of modern fonts that you will learn in this video.
- Adding Catchy Phrases
Your thumbnails should act as a catchy preview for your videos and should be in tune with the title, as indicated below in the image. You might have noticed that many YouTubers use the video's title as their thumbnail.
The substance of your video is clearly visible whether the audience is reading the title or the text in the thumbnail.
However, it may appear repetitive because you are practically putting the same thing in both the thumbnail and the title.
Another alternative is to summarize it in the thumbnail, which looks more natural and really adds to the title rather than repeating it. Alternatively, simply remove the most important keywords.
We can get a sense of the content merely by looking at the keywords in the thumbnail in this case. Even if we hadn't finished reading the YouTube headline.
Of course, depending on the business, these tactics may or may not work for content providers. So, the best way to figure out what is best for you is to experiment with both of the aforementioned strategies and see how your audience reacts.
You can also experiment with YouTube thumbnails that do not have any text to see if they work better for you.
- Be Genuine and Authentic
Of course, one of the most crucial YouTube thumbnail guidelines is to keep authentic and faithful to your channel and audience.
Looking overly professional isn't always the greatest tactic. Purchasing photographs from Shutterstock or having them skillfully taken is often better than taking your own.
As a result, you'll become more relatable, and your audience will feel more connected to you.
In their view, it will also make you appear more trustworthy. Naturally, ensure that they are of sufficient quality and are not fuzzy, as this could have a bad impression.
This is especially true, although not only, for channels that review products.
It is significantly more trustworthy and compelling to see that the YouTuber took his own images of the Swiss watch rather than simply downloading them from the website of the company. Because the review is real, the user is more inclined to trust it.
- Check on Competition
And, of course, keep an eye on your industry's rivalry, particularly if we're talking about channels with a long history. These channels have most likely gotten to know and adapt to their viewers after such a long time.
If you notice that the majority of your competitors don't utilize text in their YouTube thumbnails, it could be a hint that this tactic isn't working for them. You'll also note that their thumbnail backgrounds are all the same color.
It's a great way to keep a check on your competition in order to assess where you are in the market and how you may improve your own goods.
Whether it's your YouTube thumbnails, headlines, or the content of the videos themselves. The aim is to employ channels that have already made errors and learned from them so that you may apply what you've learned to your own material.
Generate Optimized Playlists
Playlists could be the most effective element that most YouTubers miss out on. It helps to boost your views and subscribers.
How is it so?
In simple words, playlists can help you extend your "Session Time."
So, what exactly is session time?
Session Time: The amount of time someone spends on YouTube after starting to watch your video is known as a session time.
And Session Time is an important ranking element for YouTube.
This time, people are staying on YouTube because of your video. As a result, they'll publicize it.
Playlists can help with this.
When someone finishes watching YouTube videos from a playlist, it immediately switches to the next video in the playlist.
To put it another way, playlists increase your Session Time automatically.
That's why make sure that you organize your YouTube videos' into playlists and highlight them on your channel page.
Promotion of your Videos to the Audience
You're probably aware that YouTube is the second-largest search engine on the planet.
However, this does not imply that you can simply upload a number of optimized videos and expect them to be seen.
You'll need to provide your YouTube videos slight "kick" to get started, just like you did with your blog articles.
Sharing samples of your video on social media might be part of that effort.
Sending an email to your mailing list.
Alternatively, you may use email outreach to promote your videos.
If your video is optimized for Watch Time, that initial push is all you'll need to get started. YouTube will handle everything else.
As a result:
No amount of marketing can compensate for a poor video.
Working to promote your YouTube videos is, therefore, an important aspect of expanding your channel. However, it will only work in the long run if you have great video material, to begin with.
Convert your Audience into Subscribers
Following the above discussed steps will surely help you to assist in gaining more views and audience.
However, gaining views is simply one aspect of expanding your YouTube channel. The other aspect is far more important, which you must focus on as well. And, the other part include —getting more subscribers is the other half of the equation.
Remember that you must add subscribe button to your end screen is one of the most effective strategies to increase your subscriber count. Also, try to mention it in your videos about it. It will help you to convert your generic audience into loyal subscribers.
Top Popular 6 YouTubers that Will Inspire You
Following we have listed some popular YouTube channels that have garnered millions of eyeballs and profits. Let’s check:
1. 5-Minute Crafts (73.6 Million Subscribers)
Niche: Arts and Crafts
5-Minute Crafts is a YouTube channel that has been around since 2016. It is presently maintained by TheSoul Publishing, a media company situated in Limassol, Cyprus.
It is currently the world's third most subscribed YouTube channel. The channel posts videos that are essentially compilations of DIY projects, crafts, and life tips, which have received some backlash from users.
With 2.4 million monthly subscribers and roughly 90,000 new subscribers per day, the channel is the ninth largest rising YouTube channel in terms of subscribers.
The channel's videos are viewed over 560 million times per month, making it the third most subscribed non-music channel and the 36th most-watched channel.
2. Jeffree Star (16 Million Subscribers)
Niche: Fashion/Cosmetics
Jeffree Star, a well-known fashion influencer and entrepreneur, owns and operates the YouTube channel ‘Jeffreestar.'
This well-known YouTuber and fashion icon began his social media influencer career by amassing a large following on the now-defunct social networking site 'Myspace.'
Jeffree's notoriety on Myspace helped him grow his YouTube channel in 2006, where he is one of the most popular 'followed' celebrities thanks to his fashionable pop/electronica music posts.
By 2014, Jeffree had established himself as one of the most influential social media stars, and he'd started his own cosmetic brand, 'Jeffree Star Cosmetics.'
Bullet lipsticks, Lip scrubs, and even eyeshadow palettes have been added to the well-known fashion mogul's extensive and inventive product line, with his social media presence proving to be a valuable asset for his brand's apparel sales.
Jeffree Star's net worth of $200 million is understandable given his YouTube account's 16 million subscribers and 1.3 billion views.
3. PewDiePie (110 million subscribers)
Niche: Started with gaming reviews and now expanded to meme roundups and satirical commentary
PewDiePie is the most well-known YouTube personality of all time. He launched his YouTube channel in 2010 with Minecraft videos. By playing the games Happy Wheels and Amnesia, he quickly gained a following.
Since then, he's become the most popular YouTube personality. On YouTube, he has a number of famous moments, including his feud with the Indian company T-series.
He now generally does commentary videos, with Meme Review being one of his most popular video series. At one point, he even convinced Elon Musk to host it.
So, if you want to see what the most popular YouTuber has to say, head to his channel!
4. JackSepticEye (27,4 million subscribers)
Niche: Gaming Content
JackSepticEye is a popular YouTuber from Ireland who specializes in gaming videos. In addition to game-related work, he also creates response videos.
He started filming YouTube videos in 2012 and has been steadily adding new content ever since. "Top of the Mornin' to you," is his signature phrase, and his Irish accent makes him unique.
He also began acting, and he has a role in the film Free Guy, which will be released in 2021.
His YouTube channel can be found here.
5. Marques Brownlee (14.7 million subscribers)
Niche: Tech Content
Marques Brownlee is an American YouTuber who specializes in covering all aspects of technology. He is the most well-known tech reviewer on YouTube.
You can bet that if there is a new form of equipment, he will be the first to know about it. His opinion matters gold to customers and tech businesses alike, with millions of views on each video.
A former Senior Vice President at Google once called him "the best tech evaluator on the planet." I suppose we'll have to agree!
So, if you want to keep up with the latest technology, go to his YouTube account here!
6. Mark Wiens (Migrationology): (7.7 Million Followers)
Niche: Travel/Food
Mark Wiens is one of the most popular travel vloggers and YouTubers, with around 8 million subscribers.
Mark, formerly known as Migrationaology, has created a highly addictive personal travel vlog by combining his passions for travel and eating. He is located in Thailand but travels far and wide to deliver the best travel information to his fans.
Many people travel for the food, and Mark has a lot of videos focusing on delicious street food, as well as travel vlogs and suggestions. The Panasonic Lumix GB, Lumix 12-35mm lens and Rode VideoMic Pro are among his travel vlogging gear.
Furthermore, Mark is the YouTuber to follow if you want travel videos including rare delicacies and traditional dining experiences, as well as terrific adventures.
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Final Takeaways
Now that we've reached the end of this comprehensive guidebook, we've developed a summary of crucial sections for your future reference. So, let's get this started:
- You must explore the type of niche that fits your interests and the objective of your YouTube channel. Once, you have obtained a list of niches that fits your interest and popularity. The next step is to go deeper into the subgenres.
- Don't be scared to experiment with your niche and make a lot of videos to see what works. In fact, making dozens of videos in your first few months on YouTube is recommended.
- Make sure you're on YouTube for the proper reasons, which should include a mix of passion, community-building, and, yes, financial independence.
- The practice of video keyword research includes looking up words and phrases that visitors use to search for video material on the internet. The bulk of video keyword research emphasizes YouTube searches because it is the most popular video website.
- A seed keyword is a one- or two-word keyword with a short tail. Seed keywords, like other short-tail keywords, have significant monthly search volumes and fierce competition.
- In this section you should concentrate is on keywords with low competition and a high volume of searches. Make sure that you optimize your videos on these two above-mentioned factors.
- It's the total length of time people have spent viewing your YouTube video. Watch Time is a key aspect of YouTube's search and discovery algorithm. It's also worth mentioning that Watch Time and Audience Retention are not the same things.
- You can generate a list of topics or niches that you need to cover around any subject. It will help you to avoid overlooking any subject that could be significant or crucial for your subject in general.
- Make sure that you keep the hooking point in the starting phase of your video. Also, it will help to build engagement and makes your videos crispy and interesting for your audience.
- Remember that your YouTube video's starting point is the most crucial factor that determines your success. Try to come straight to the point but in a structured manner.
- For your audience, a video pattern interrupt is essential because it helps them to focus on you and your video. Pattern interruptions are simple to implement, easy to use, and absolutely free!
- Including a transcript with your video can not only benefit the user but can also improve your Google relevance. A transcript allows a video to be found using a variety of keywords rather than just the title.
- When a video or a channel has a large number of views or subscribers, YouTube values that material more appropriately. The number of individuals that connect with a video through likes or comments can also be used to evaluate engagement.
- YouTube tags are being used to help YouTube comprehend your video's subject area. This allows YouTube to recognize the topic and category of your video and connect it with comparable content, potentially expanding its exposure.
- Auto-suggest is a function that assists users in finding what they are looking for. YouTube isn't presenting these recommendations at random. There's a purpose these terms were suggested in the first place, so don't be hesitant to go directly to the source for inspiration.
- Tags have been used to assist the algorithm to determine what your material is all about so that it can display it to those seeking videos that are similar to yours. It can be tough to comprehend what your video is about if you use too many keywords. The best number of tags, according to research, is between 31 and 40.) If they go further than that, their power is weakened.
- The small sample images that are used to represent videos on YouTube are known as thumbnails. Their duty is to draw people's attention to the video and persuade them to view it.
- Starting with a high-quality photo, usually, one taken from your video is the first step in making attention-getting YouTube thumbnails.
- Give heed to your font styling next on our list of suggestions for developing amazing YouTube thumbnails. To work on your branding, you should ideally employ the same font style every time.
- Numbers are a wonderful method to get people's attention since they provide a more detailed summary of your material and give it structure, making it easier to understand.
- Your thumbnails should act as a catchy preview for your videos and should be in tune with the title, as previously indicated. You might have noticed that many YouTubers use the video's title as their thumbnail.
- Looking overly professional isn't always the greatest tactic. Purchasing photographs from Shutterstock or having them skillfully taken is often better than taking your own.
- Whether it's your YouTube thumbnails, headlines, or the content of the videos themselves. The aim is to employ channels that have already made errors and learned from them so that you may apply what you've learned to your own material.
- If your video is optimized for Watch Time, that initial push is all you'll need to get started. YouTube will handle everything else.
- Gaining views is simply one aspect of expanding your YouTube channel. The other aspect is far more important, which you must focus on as well. And, the other part include —getting more subscribers is the other half of the equation.
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Rhema Hans
Deskera Content Team
Deskera Content Team
Deskera Content Team
