Boost Your CTR With These 25 Sales Email Templates

Are your marketing emails generating the desired click-through rates?

Emails are considered to be one of the safest, most professional approaches to marketing and sales towards a customer. Unlike other channels such as chat or SMS, emails are much less aggressive, much less intrusive, and embody a sophisticated mode of marketing where most brands make noise on social media. This is the primary reason that email is one of the best sales tactics, even today.

If prospects aren't clicking on your emails, it is probably because they don't contain the right content or tone. It might also be because the receivers didn't really receive your email in which case you need to get DMARC reports. Here are 25 highly effective sales email templates you can use to entice customers into clicking the links you embed in them.

Cold Email

1) Mail Subject: Hello! This won't take long

Hi [Name of your prospect]

I am [Your name], [Designation] with [Business Name]. We have a great track record in assisting companies like yours in the matters of [Benefits]. You can view our portfolio on this website [link]. By working together, we can help your business drive the bottomline by [USP].

My team and I would love to hold a demo for you - it will barely take [x minutes] of your time. Is the next Monday day convenient for you?

Warm regards

[Signature]

2) Mail Subject: Greetings from [Business]

Hello [Name of your prospect]

I see that your business operates in [Niche]. We are a company providing [Key services] to businesses like yours, and would love to have a conversation with you regarding the same. Our services have helped several majors like [Key clients in the same niche] with [Your USPs]. You can visit our website [URL] for more information on the same.

Does the next [Weekday] sound doable? Let's meet up and explore possibilities!

Thanks and regards

[Signature]

Follow Up

3) Mail Subject: Just checking in...

Hi [Name of your prospect]

Remember we talked about [Recall topic]? I'm just checking in to see if there is anything further I can assist you with. We would love to know what you thought of [Your business] and the [Services/products] we talked about. You can reach out to me on this email, or you could check out our website here [URL].

If there is anything else you need answers to, please feel free to reach out to me!

Best regards

[Signature]

4) Mail Subject: Follow up on our discussions

Hello [Name of your prospect]

First of all, we thank you for taking your time understanding our [Product/service] with such eagerness. We would love to find out your opinion and thoughts on the discussion we had earlier about the same. Do let me highlight that [Your business]'s [USP]s can help your business bring your targets closer to achievement, with a dedicated focus on [Pain points discussed and their solutions pitched].

We would love to hear from you about it! Just reach out to me on this email; alternatively, you can access our website [URL] for more information.

Thanks!

[Signature]

Resources / Material

5) Mail Subject: The resources you requested from [Your Business]

Hello [Name of your prospect]

It was a pleasure meeting up with you and discussing niche news and sharing insights. We talked about the challenges that were hindering the progress of your company: [Issues discussed].

As I promised, I'm attaching with this mail some insightful resources and material that can help you navigate [Specific issues] at your company.

I am available in case you need further help or assistance - you can get in touch with me on this email. Or, we could meet up if you still have questions!

Thanks and regards

[Signature]

6) Mail Subject: Resources attached

Hi [Name of your prospect]

The meeting and discussions held with you earlier were of great value and cognisance! As [Your business] understands, your company is facing issues with [Trouble discussed]. I am attaching some resources and material with this email that have the potential to guide you in scaling these roadblocks.

I sincerely hope they help. In case you need further material, you can reach out to me on this email.

Warm regards

[Signature]

Ice-Breaker

7) Mail Subject: Let's reconnect!

Hi [Name of your prospect]

How have you been? Hope you have been doing well. I realised it has been [x time] since we spoke last about [Service/product/feature/niche topic]. I'm just dropping in with a quick update: [Your business] has revamped the [Service/product/feature/niche topic] with [New improvements], which has been phenomenally well-received by clients in the same industry as [Prospect's company]. I think you might be interested in knowing more.

Do get back to me with the closest convenient date so that we may get you up to speed with the latest developments!

Thanks!

[Signature]

8) Mail Subject: Let's get back in touch!

Greetings, [Name of your prospect]

I hope this email has found you in the pink of health. I was remembering our scintillating discussions on [Topics/product/service/offering discussed] and wanted to fill you in on an interesting upgrade.

[Your business] has implemented a breakthrough innovation in [Topics/product/service discussed] that has been lauded by all the clients we serve. I believe [Prospect's company] stands to benefit just as much from it!

I would love to get back in touch with you and discuss possibilities at the soonest available date! Do reach out to me on this email.

Thanks!

[Signature]

Further Networking

9) Mail Subject: Humble request

Hello [Name of your prospect]

Hope this email finds you in great spirits! It has been a long time since we caught up on how your business and you are doing - I'd very much like to know if there is any further assistance [Your business] can possibly extend.

On the same note, I have a little request I hope you would be willing to help me with! Cutting to the chase, whom can I get in touch with in order to extend the same/similar solutions that I was able to cater to you and your company?

It would be a matter of immense gratitude if you could extend an introduction to someone in need of similar nature of solutions. You could also just tell me if there isn't such a need with anyone right now - I don't mind; I'll be thankful either way!

Warm regards

[Signature]

10) Mail Subject: Requesting an intro

Hi [Name of your prospect]

How have you been? It has been a long since we talked about how things are progressing with you and your company. It was a great experience working with [Prospect's Company] and drive improvements in [Solution areas]; I'd love it much to know all about it!

I was hoping to extend similar services to more companies/people who might be on the lookout for a provider like [Your Business]. I was wondering if you could introduce us so that I may steer this opportunity forward!

In case it isn't possible right now, please feel free to let me know; I'm fine either way and thankful nonetheless!

Warm regards

[Signature]

Targeted Outreach

11) Mail Subject: We can make things work together!

Hi [Name of your prospect]

Greetings from [Your business]. I discovered that [Prospect's business] and [Your business] have quite a few things that are complementary:

Pitch point 1
...2
...3 and so on

I believe [Your buiness] could benefit greatly from shaking hands with [Your business], as we have focused experience in [Targeted USPs for prospect]. I think we can create great things if we meet up for discussions and work together!

Would the next [Weekday] be convenient for a meeting? Do reach out to me on this email address.

Thanks!

[Signature]

12) Mail Subject: Let's meet up!

Hi [Name of your prospect]

I recently chanced upon an extremely intriguing content by [Prospect's business] on [Social media name] and realised [Your business] reflects the same views on [Topic]. In fact, we have been searching for an opportunity to work with a business like yours on [Niche improvement].

I think we should have a meeting sometime and discuss [Your value proposition]. [Referral] emphasised that I would find great value in discussing new avenues and ideas with you.

Do let me have [x minutes] of your time to formally talk about the possibilities!

Hoping to hear from you soon.

Thanks!

[Signature]

Updates

13) Mail Subject: We've got something new for you!

Hi [Name of your prospect]

We know you've been our patron for so long, and we're extremely thankful for your business! To keep bringing you the best-of-market [Service/product], [Your business] has released a new and upgraded version of [Service/product].

Some of the latest features are:

You can get in touch with us on [email ID] for getting the newest version, or visit our website [URL] for more information!

Thanks

[Logo]

14) Mail Subject: The latest news!

Hi [Name of your prospect]

How have you been? After much wait, I'm finally getting in touch with you to tell you that [Your business] has launched a new vertical of [Serivices/products]. Based on our earlier interactions, I believe our new capabilities can augment [Areas] of your company in many ways.

Would love to get in touch with you regarding the same. Do get back to me on this email with your earliest availability!

Warm regards

[Signature]

Subscription/Digest

15) Mail Subject: Issue [Date]: What's hot!

Hi [Name of your prospect]

Thank you for being a regular subscriber of our [Publication name]! [Your business] is an outfit focusing on [Area of expertise] and sharing knowledge and resources as far and wide as possible.

This [Week/month]'s issue highlights [Key points].

We hope we brought you some valuable insights on [Publication topic]! We love feedback; get in touch with us on [email ID] or reach out on [Social media] all you like!

We know you have insights to share; please write to us at [email ID]. If you wish to unsubscribe, click here [URL].

Thanks!

[Your business]

16) Mail Subject: Straight from the oven, a new issue!

Hi [Name of your prospect]

This month, [Your business] brings to you the latest things trending in the world of [Niche]. In this issue, you will get to read about [Topics]. Also included are some great words of wisdom by the big personalities of the niche.

Thank you for being our loyal subscriber! We'll be back again next [Time period] with the new latest! If you wish to unsubscribe, click here [URL]

Thank you!

Assistance

17) Mail Subject: [Your business]: Assistance with [Issue]

Hello [Name of your prospect]

As per our [Communication channel] earlier, I'm sending this mail with regards to [Issue]. Here is a step-by-step guide to walk you through the entire process:

I'm sure these steps will walk you through the troubleshooting. In case this doesn't help, please do get back in touch with me, or arrange a callback here [URL].

I hope this helped!

Thanks

[Your name]

18) Mail Subject: [Your business]: Help with [Issue]

Hello [Name of your prospect]

We hear you! Thank you for reaching out to us for help regarding [Issue]. We understand this can happen sometimes - and there is no need to worry. Let us arrange an appointment at your earliest convenience with our [Professional] to help you better.

Please let us know if [Date, time] suits you. If not, kindly reply to this mail with a date and time of any business day!

We apologise for the inconvenience caused. Hope you allow us to fix this!

Thanks

[Your business]

New Launch / Offers

19) Mail Subject: New! New!

Hi [Name of your prospect]

Are you as excited as we are?! Here is [Your business] announcing a thrilling new launch of [Product/service] on [Date, day]!

Only [x days] to go now! The latest [Product/service] is a shiny new shoe in terms of [USPs]. You can pre-book here [URL].

Hurry! Don't miss out on exciting deals!

Thanks!

[Your business]

20) Mail Subject: Sneak-Peek pre-launch!

Greetings, [Name of your prospect]

We feel proud in sharing with you something amazing - the launch of our new [Product/service]. It warms our hearts to know how loyal you have been, and it only makes sense to give you a chance at an exclusive sneak-peek [URL]!

Thank you!

[Your business]

Termination

21) Mail Subject: Sincere thanks: [Your business]

Hi [Name of your prospect]

We haven't heard back from you in a while...wondering what fell apart. We do sincerely thank you for the opportunity of connecting with [Prospect business]. We'll consider this on hold for now.

Thank you

[Your business]

22) Mail Subject: Expressing gratitude

Hello [Name of your prospect]

It's been a while I heard from you regarding [Topic discussed]. I'll consider this timing to be off and put the project on hold for now. [Your business] is thankful for having had the chance to put its best foot forward with you.

If you have any queries whatsoever, you can contact me on the details undersigned.

Thank you

[Signature]

Special Cases

23) Mail Subject: Apology

Mail Subject: A note of apology

Hello [Name of your prospect]

It has come to our knowledge that you aren't satisfied with our [Product/service] and had to feel greatly inconvenienced by it. We deeply apologise for things turning out this way.

We can't change the past, but we can mend the present and better our future with you. As a token of our apology, please accept this [Incentive] and help us serve you better by filling out this short, [x minute] feedback form.

Thank you

[Your business]

24) Mail Subject: Clickable Catalogue

Mail Subject: Season's latest, right here!

Hi [Name of your prospect]

We are now curating our [Specials/seasonals/etc.] in this digest - a new one for every occasion, every [Week/month]! Scroll through the collection and see if there is anything you like. You can click on the links to purchase!

Feedback and suggestions are more than welcome here [URL].

Thank you for supporting our business!

[Your business]

25) Mail Subject: Cross-sell / Up-sell + Information

Mail Subject: Information regarding [Order/purchase/etc.]

Hi [Name of your prospect]

We are glad to let you know that your [Item] is now [Status]! You can check updates here [URL].

We were thinking you could use [Related products/services] along with your purchase as a very smashing combo! Click here to place your order [URL]!

See you soon!

[Your business]

Using these sales email templates gives an image of finesse to your brand. They also help personalise your marketing emails to some extent by leaving blanks in places where customer-specific information can be filled in.

How Deskera Can Assist You?

You can start your email marketing by first getting a good CRM system for your business like Deskera CRM.

Using the Deskera CRM system, you can manage your contacts, leads and sales deals. You can use the CRM system to manage all customer data and manage your leads, deals and your sales quota.

Doing so will help you to save the time taken in transferring customer data between the different systems. Having a good CRM system will help you manage your financial and sales reports and be prepared to kick-off your meetings.

Deskera can also assist you with real-time updates about your business like cash flow status, customer satisfaction, inventory management, sales, purchases, purchase orders, customer tickets, customer satisfaction, managing leads, revenues, profit, and loss statements, and balance sheets.

Moreover, it would also help in integrating sales methodology across different platforms onto one system so that you have a consolidated list for email campaigns, leads management, and sales pipeline to mention a few.

It will also help you to sync between your orders, payments, taxes, refunds, product variants, sending out invoices and reminders, facilitating invoice management, and even undertaking follow-ups and advertisement campaigns.

Such a consolidated platform will help you to improve your sales through building effective sales compensation plans and also facilitate faster and well-informed decision-making. It will help you in strengthening your opportunities and being braced for the threats.

Deskera books and Deskera CRM will also be able to ensure the highest customer satisfaction and thereby an increase in net revenues and net profits.

Try Deskera CRM For Your Business Today

Click here for free trial

Conclusion

All in all, there is a sales email template for every occasion, customer and business. Using them saves a lot of time and gives you a ready format that you only need to populate with relevant information. Sale away!

Key Takeaways

Emails aren't yet phased out of the marketing picture. In fact, they seem to be competing tote-a-tete with the contemporary channels, garnering a unique consumer base. When leveraged effectively and timed right, emails can become tools of prospecting, sales, follow ups and a lot more.

The most subtle, polite way of staying in touch with your leads, customers and prospects is by sending them a suitable email. Few key actions where emails can help a business are: