Deskera expands Middle East and Africa (MEA) presence

Deskera is expanding its footprint in the Middle East and Africa (MEA) market. It has launched a channel partner program to bring MEA enterprises, the most effective business software to serve their customers. Having seen impressive growth around the globe, with 100% increase in revenue in the past three years, the company aims for a greater investment in the MEA market.

“Dubai is well positioned to serve as a business hub to capitalize on the accelerated growth in the region. Enterprises of all sizes are gearing to shift to the cloud and Deskera is committed to empower businesses to make this transition seamlessly,” said Shashank Dixit, CEO, Deskera.

This expansion will aid Deskera’s channel partners in the region to consolidate their base and scale up operations. The program will augment partners’ goals through a wide array of sophisticated cloud-based business software products and services. The company’s partners are excited about the expansion.

“We admire the way Deskera has been working to provide world-class technology to mid-sized companies. As Middle East and Africa move towards digital adoption, our partnership is an excellent opportunity to take our vision of making enterprises digitally advanced a step further,” says Himanshu Gupta, Director, Can Ends FZE.

According to the latest research, by 2019, the Middle East and Africa market will have the world’s highest cloud traffic growth rate at 41%.

“We want to be an integral part of the growth in the region. We are hoping for a mutually beneficial ecosystem with our channel partners to strengthen this relationship and aid SMBs towards automation and cloud,” says Hemanth Dattatreya, Global Head, Channels and Alliances, Deskera.

For the past eight years, the company has been enhancing its product offering, understanding the SME landscape to provide cloud-based software to businesses across different industries ranging from manufacturing, retail, F&B, engineering, pharmaceutical, engineering, aviation, banking to construction. Today, more than 3,000 businesses, with approximately 80,000 users, manage their companies with Deskera ERP. The cloud provider has been winning accolades for its cutting-edge applications. The company was the winner of the Red Herring 100 Asia 2016 and was featured in the Top 20 Finance Technology Solution Providers by CIO Advisor.